How we got the Results
This strategy was guided, by the Media Arts Planning (MAP) Process which included communication accelerators such as
- Campaign ‘Anthem’ - a song produced for the campaign which was play listed on all the major radio stations propelling ‘The Join The Revolution’ theme. The track was eventually nominated for a Bay Music Award.
- Live TV reality show
To show the benefits of 3G connectivity we created a TV celebrity reality show whereby participants were asked to complete different tasks solely using 3G. This included organising a party along the Sliema promenade and inviting the public to participate. The show was broadcasted live for 3 days on One TV.
- Digital integration
Facebook was used to showcase GO’s 3G in a positive way by using the 4 characters chosen for this particular campaign to post different things depending on the personality we created for them.